Last week, we made our first entry into the world of customer feedback with our new Customer Feedback Portal. It’s gotten quite the welcome!
Until now, we’ve been hacking away on product planning tools for product managers: Build a product roadmap! Organize your product backlog! Find your priorities! That sort of thing. But a customer customer feedback tool was never really part of our plan.
“There are lots of tools out on the market,” we told customers who were requesting it. “The world doesn’t need us to make another customer feedback tool.”
But still, our customers kept turning up a few weeks later to ask for the exact same thing.
Why? Once we dug in, we realized the product managers we were talking to had exactly the right instinct. These tools weren’t made for them.
Even at $500 a month, not one of them is designed to help answer the most important question in the product management process: “What should we work on next?”
Prioritization is what keeps product managers up at night – and it’s exactly where every customer feedback tool we’ve seen comes to a dead end.