Product Management Webinar: Product Roadmapping
The New Pitfalls of Product Roadmapping with C.Todd Lombardo
Tuesday 11th February 9am PDT / 12pm EDT / 5pm BST
In 2025, the shift to lean and outcome-focused roadmapping is in full swing—but with it comes a whole new set of challenges and pitfalls, including some you might not see coming.
Join our product roadmapping expert and author of Product Roadmaps Relaunched, C.Todd Lombardo, and host Janna Bastow, CEO of ProdPad and the inventor of the Now-Next-Later roadmap as they guide you through the new challenges of product roadmapping and share actionable tips to keep your strategy one step ahead.
About this webinar
Is your product roadmapping strategy ready for 2025? As teams across the industry embrace lean and outcome-focused roadmapping, new challenges and hidden hazards are emerging—and they could be holding you back.
Here’s the deal: while modern roadmapping practices have revolutionized how teams approach planning and execution, they’ve also given rise to a host of sneaky, unexpected traps. Even the most seasoned product managers have found themselves falling into these new roadmapping rabbit holes: misaligning teams, over-optimizing for short-term outcomes or accidentally creating a roadmap that looks great but doesn’t deliver.
Sound familiar? You’re not alone. In this webinar, we’ll spill the tea on these pitfalls and arm you with the strategies to dodge them like a pro, ensuring your roadmap doesn’t just look good, but drives results.
Register and join our roadmapping expert, C.Todd Lombardo, Product and Strategy Advisor and author of Product Roadmaps Relaunched, and the inventor of the Now-Next-Later roadmap, Janna Bastow for a webinar that will help you future-proof your roadmapping approach and steer clear of the latest roadmapping missteps. You’ll learn how to identify and sidestep the traps and overcome the obstacles that even the top PMs have faced and shared to elevate your roadmaps to drive results.
We’ll also cover:
- How to recognize and overcome the biggest roadmapping pitfalls that derail product teams.
- Strategies to balance short-term needs with long-term vision—without losing focus.
- How to maintain clarity and focus without overcomplicating your roadmap
- Proven techniques for stakeholder alignment and buy-in and turning your roadmap into a collaborative tool.
- And so much more…
About C.Todd Lombardo
C. Todd Lombardo is a product leader and design strategist with over 15 years of experience in the tech industry. He specializes in helping companies build and launch successful digital products that solve real-world problems and delight users.
In addition to his work in product design and strategy, he’s also an accomplished author, speaker, and mentor. He’s spoken at conferences around the world on topics such as design thinking, innovation, and agile product development. He is also an active mentor and coach, and enjoys helping aspiring product leaders develop the skills and mindset needed to succeed in this challenging field.
He has co-authored three books on product and design, “Design Sprint,” “Product Roadmaps Relaunched” and most recently “Product Research Rules,” which have helped thousands of product teams around the world create better products faster.
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