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Product Management Webinar: AI Products and Features

How to Build and Manage AI Products and Features

Tuesday April 29 / 9am PDT / 12pm EDT /  5pm BST

AI is transforming the way we shape products and offer value to our users, and Product Managers are at the forefront of this change. But knowing how and when to leverage AI in your product strategy can feel overwhelming.

Join Product Management thought leader and ProdPad Co-Founder, Janna Bastow, for a deep dive into the practicalities of building AI products and features, whether you’re enhancing an existing product or launching something entirely new.

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About this webinar

AI is no longer a future trend, it’s shaping the products of today. Understanding how to leverage AI in new or existing products is vital for any Product Manager wanting to futureproof their career. Join Janna and learn everything you need to know to confidently enhance existing or build new products successfully with AI.

Drawing on real-world experience (she’s built the world’s best Product Management AI tool) and actionable insights, Janna will walk you through the key scenarios Product Managers are likely to face when working with AI products, features and functionality.

We’ll explore and explain all the different options you have to build them and the key scenarios, considerations you will encounter and what pitfalls to be wary of.

We’ll also cover:

  • How to integrate AI features into existing products
  • What it takes to build a brand-new AI-powered product from the ground up
  • The pros and cons of using existing AI models vs. building your own
  • How to evaluate the right approach for your product and your team
  • Strategies for pricing AI features effectively
  • Best practices for managing AI products post-launch
  • The unique challenges Product Managers face in the world of AI—and how to overcome them 

About Janna Bastow

Like a lot of people in the product world, Janna became a Product Manager almost by accident after spending time in customer-facing roles that required liaising with tech teams. It was this intersection between product and customer that proved essential to quickly learning on the job.

As an early adopter of Product Management, Janna has seen the field grow from almost nothing into what it is today. Along the way, she has become one of the key talents in the industry and can be frequently found sharing her knowledge and insight at Product conferences around the world.

As you may already know, Janna is the CEO and Co-Founder of ProdPad, Product Speaker, and inventor of the Now-Next-Later roadmap.

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