For Product Managers
A tool that thinks about product the way you do
ProdPad connects your roadmap to your ideas, your ideas to customer feedback, and all of it to your objectives. One place for all the messy, strategic, upstream thinking that makes product management actually work: the discovery, the prioritization, the “why are we building this?”
You know what good product management looks like.
Your tools don’t.
Your backlog is a graveyard
Hundreds of ideas. No structure, no scoring, no connection to what customers actually said. You know there’s value in there somewhere, but finding it takes hours.
Discovery and delivery are tangled together
Half-formed ideas live next to sprint tickets in Jira. Your engineering team’s backlog is cluttered with things that aren’t ready.
Feedback is everywhere, patterns are nowhere
Slack, Intercom, sales calls, support tickets, that email your CEO forwarded. You know there’s a signal but there’s too much noise.
Your roadmap is a slide deck
You rebuild it every quarter. It’s outdated in minutes. Stakeholders want different versions. You spend more time presenting it than using it.
“Leadership asked for it”
You can’t explain why half the things on your roadmap are there. The reasoning isn’t written down. The evidence isn’t linked.
You’re doing PM admin, not PM work
Status updates, backlog grooming, stakeholder emails, priority debates. The actual craft of product management keeps getting lost.
Every ProdPad customer saves time every week
Most save 1-2 hours. Some save 8+ hours.
Multiply that across your product team, getting hours you back for discovery, research, and the actual craft of product management.
BEFORE & AFTER
Transform your Tuesday morning
Before ProdPad
You open Jira to check what’s in the sprint. Then a spreadsheet to find the prioritization scores. Then Slack to hunt for that piece of feedback from last week. Then a Google Doc to update the spec. None of these things talk to each other. You spend the morning connecting dots instead of making decisions.
With ProdPad
You open ProdPad. The idea you’re exploring has 23 pieces of linked feedback, an impact score, and a connection to your Q2 objective. The spec is in the idea canvas. When it’s ready, one click pushes it to Jira. Your morning is spent on discovery, not data entry.
IMPACT FOR PRODUCT MANAGERS
Organize your brain. Connect the dots. Build what matters.
Download everything in your head
ProdPad gives you a purposeful place for every idea, every piece of feedback, every half-formed thought. Even before your team is onboarded, it’s valuable just for you.
See how everything connects
Feedback links to ideas. Ideas link to initiatives. Initiatives link to objectives. The thread from customer pain to strategic outcome is always visible.
Prioritize with evidence, not opinions
Every idea is scored by impact and effort, backed by real customer feedback. When someone asks “why this and not that?” the answer is already there.
The first time I saw ProdPad, it just blew my mind how simple it was. Instinctively you know if something's going to help.
Mark Roke
Product Manager | Clear Vision
"ProdPad filled in the blanks that other product management products seemed to skip over by connecting the ideas we were working on with the related customer feedback."
Maggie Lubberts
Director of Product Management | Allovue
"I know my organisation has great ideas about how to improve our products, but my question has always been “yes, but where are they?!”
Matt Stratford
Senior Product Manager | Elsevier
Backlog management
Bring sanity to your backlog
Group ideas into initiatives and strategic themes instead of maintaining a flat list of features. Score them by impact and effort. See which ones have real customer evidence behind them and which are just noise. Your backlog stops being a graveyard and starts being a tool for making decisions.
Managing ideas with ProdPad
Customer evidence
Trace any decision back to real feedback
Every piece of customer feedback is linked to the idea it supports. Every idea is linked to the initiative it belongs to. When someone asks where a decision came from, you can trace the thread from a single support ticket all the way up to a strategic objective.
Managing your feedback with ProdPad
Idea Canvas
Spec out ideas before they hit development
Every idea has a canvas: problem statement, target audience, solution hypothesis, success metrics. ProdPad walks you through the thinking, so nothing reaches Jira half-baked. Your engineering team gets context, not just a title and a sentence.
How ProdPad can help manage your workflow
Roadmap communication
Share a roadmap your stakeholders actually understand
Now-Next-Later replaces arbitrary dates with strategic clarity. Publish different views for different audiences: detail for your team, themes for your exec, progress for your customers. One roadmap, multiple views, always current.
Craft clear product roadmaps with ProdPad
Feedback Signals
Spot what customers actually need (without reading 500 tickets)
Signals analyzes your feedback in one click and surfaces the themes you’d spend days finding manually. See which problems keep coming up, which customer segments care most, and which ideas already have the evidence to move forward.
Spot Signals with ProdPad
AI that knows your product
Get an AI sidekick that actually has context
CoPilot PM knows your roadmap, your backlog, your feedback, and your objectives. It drafts specs, suggests initiatives, links feedback to ideas, and answers questions using your real data. It’s not a generic chatbot. It’s a PM assistant trained on everything in your ProdPad.
More about CoPilot PM
Strategic alignment
Connect every piece of work to an objective
Link your roadmap initiatives to OKRs. See which objectives have too much work and which have none. When someone asks how a piece of work connects to the company strategy, you show them the thread in two clicks.
Objectives and Key Results with ProdPadCommon questions:
What smart product managers ask before they start
- How long does it take to set up?
Most Product Managers are productive in their first session. ProdPad comes with best-practice workflows, so you don’t need to configure anything before you start. Import your existing ideas and feedback, or start fresh. Either way, you’ll have a working roadmap by the end of day one.
- Can I try it just for myself before involving my team?
Yes. Many Product Managers start solo to organize their own thinking, then bring their team on later. Even individually, it’s valuable as a place to capture ideas, link feedback, and build your roadmap. The trial extends the more you use it, so there’s no pressure.
- Does it replace Jira?
No. ProdPad handles everything upstream of engineering: ideas, feedback, discovery, prioritization, roadmapping. Jira handles delivery. Two-way sync keeps both sides clean. Your engineering team’s workflow doesn’t change.
- What about the feedback I already have in spreadsheets and other tools?
Import tools bring in your existing data. You can also capture new feedback from Slack, Intercom, Salesforce, email, browser extension, and branded feedback portals. Everything flows into one place.
- Is CoPilot PM actually useful, or is it just AI hype?
CoPilot PM is trained on your product data, not generic content. It knows your roadmap, your backlog, your feedback, and your objectives. It drafts specs, finds patterns, and answers questions using your real context. It’s free with every ProdPad plan. Your data is never used for model training. See CoPilot PM.
- How do I get my team and stakeholders on board?
Stakeholders, execs, and cross-functional teams get free contributor access. They can view roadmaps, submit ideas, and add feedback without costing you a seat. Published roadmap portals give them self-serve access to your plans. Most teams see adoption spread organically once a few people see it working. See the Implementation Guide.
- What if I’ve used other PM tools before and they didn’t stick?
Most PM tools fail because they require weeks of setup before you see value, or they don’t match how you think about product management. ProdPad is opinionated by design: Now-Next-Later roadmaps, evidence-based prioritization, connected feedback. The methodology is built in. You don’t have to configure your way to good practices. Read about The ProdPad Way to see the six principles behind every design decision.
Made by the people who built Mind the Product
Janna Bastow and Simon Cast co-founded Mind the Product and ProdPad. They invented the Now-Next-Later roadmap and built ProdPad around six principles they believe every product team should follow. ProdPad exists because they couldn't find a tool that matched how they believed product management should work.
GET VALUE IN YOUR FIRST WEEK
You’re about to start building with confidence
Dump your backlog into one place
Import or create your ideas. Score them. See the shape of what you’re working with.
Connect feedback to ideas
Link customer evidence to the ideas it supports. Patterns start emerging immediately.
Build your first Now-Next-Later roadmap
Drop ideas into Now, Next, and Later. Share it with your team. It’s already better than a slide deck.
Integrate with your delivery tools
Set up two-way syncs with Jira or Azure DevOps. Keep discovery in ProdPad and both stay clean.
Stop managing tools. Start managing product.
ProdPad gives you one place for ideas, feedback, roadmaps, and objectives, all connected. Start with a free trial. It extends the more you use it.
PRODPAD FOR YOUR WHOLE TEAM
See how ProdPad fits the way you work
For Product Leaders
Portfolio visibility, strategic alignment, and proof that your product work drives business outcomes.
See how leaders use ProdPadFor Product Ops
Standardize how your teams do Product Management without becoming the bottleneck.
See ProdPad for Product OpsFor the Whole Team
Stakeholders, engineers, designers, and support all contribute to the product picture, with unlimited free seats.
See ProdPad for teams