Prioritize the Right Ideas With a Transparent Product Management Process
Prioritization has always been a difficult topic for product managers to tackle. I came across a question on this topic a little while ago, and thought I’d share with you all how I recommended this PM tackle it. Who knows, it might help you learn how to prioritize too!
“My exec team wants the entire team to vote on features and prioritize the most popular ones – I think this is a terrible idea. Help.”
First off, they absolutely nailed it in thinking this is the wrong approach. Building a product isn’t about running an internal democracy and working on the most popular items your team thinks you should be working on. At the end of the day, you aren’t building things for yourselves, you’re building things for a market.
With that said, before you just say “no,” it’s important to take a step back and understand where this is coming from. Usually situations like these stem from your team wanting more visibility over what is happening. It is a symptom of the major problem your team is having: lack of transparency.
So the real question is:
How can you make the product management process more transparent for your team?
This is what product tools like ProdPad were designed for. ProdPad acts as a single space where your entire team can access all the information about what it takes to get an idea from inception to implementation. By providing visibility to that process, alongside your product roadmap, your team will have a clear understanding of how you prioritize and make decisions.
Your team can also ask questions and jump into discussions, help you validate ideas with customer feedback, and keep an eye on how things are moving forward and impacting your objectives.
Once you have this increased level of visibility for everyone, it’s likely there will be less focus on the voting aspect of things.
How do you keep your internal product management processes transparent for your entire team? Comment below and let us know. 👇