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Product Management Webinar: Idea Management

How to Establish a Product Idea Intake Process

Thursday May 22 / 9am PDT / 12pm EDT /  5pm BST

Without the right structure, contributions from teammates and customers can quickly become overwhelming, slowing down decision-making and creating more confusion than clarity.

So join our webinar to learn how to gather input without the chaos. We’ll show you what an organized idea intake process looks like, how to implement it at your company, and how to turn scattered suggestions into a strategic advantage.


About this webinar

If you want to establish the kind of product culture that stands you in the best stead for becoming the product-led growth engine you want to be, you need to foster collaboration and engagement from your whole organization.

With that comes the need to put process and boundaries around how you gather contributions from across the company. Otherwise, you’re going to be drowning in messages, musing and memos, coming at you from all directions, in different states and multiple formats. Making sense of that chaos won’t be easy! You’ll find yourself tied up, spending hours detangling the influx of ideas to make sense of what you have, before you can even start to evaluate, validate and make decisions. 

You need to establish a process and procedure around idea intake so you can protect yourself from chaos and establish order. Only then will contributions from your colleagues and customers feel like an advantage and not an inconvenience. 

Join us to learn what a tried and tested product idea intake process looks like and exactly how to implement a similar approach in your organization. Find out what tools you’ll need to set the flow in motion and how to communicate how it works to everyone in your company. 

We’ll also cover:

  • How a best practice product idea process runs
  • The steps to setting up this process from scratch
  • Ways to communicate the new process and ensure adoption
  • How to explain the difference between a product idea and feedback
  • The best ways to set expectations with your contributors
  • How to direct stakeholders to self-serve updates
  • And much more

About Julie Hammers

For more than ten years, Julie Hammers has navigated the product landscape across SaaS, consumer, and enterprise software as a product leader. She has consistently delivered revenue-generating features in leadership roles at ProdPad, Help Scout, and as an early hire at both TaskRabbit and Zapier. Her expertise in scale-up strategy has helped teams transform complex challenges into elegant, customer-centric solutions.

Julie is passionate about bridging technical design with strategic product thinking. As Head of Product at ProdPad, she’s on a mission to help product teams build better roadmaps and make more informed decisions through the right processes, tools, and methodologies—embodying her philosophy of “Less Talk, More Rock” to drive meaningful outcomes that users truly love.

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