Product Management Webinar: Roadmap Influence

About this webinar

You can have the best-reasoned roadmap in the company and still lose the room. Whether a roadmap drives action or gets quietly ignored often comes down to how the person presenting it builds trust, frames the conversation, and reads the people in front of them.

Tami Reiss has spent over 15 years coaching product leaders at companies like JPMorgan, Humana, and Insight Partners on exactly this. Her focus is influence for impact: how product people generate buy-in and momentum without relying on formal authority. In this session she’ll share the techniques she teaches executives for turning a roadmap from a document people debate into a tool that aligns them.

Janna and Tami will dig into the roadmap as a communication device: what it’s actually for, why so many roadmap conversations stall, and how to use the structure of the roadmap to manage expectations and ease the “but when?” pressure from commercial stakeholders. Tami’s book references the Now-Next-Later roadmap, and that shared starting point sets up a casual, practical conversation about stakeholder management and roadmaps.

This is a working session for product managers and leaders who have the plan and need the room behind it.

In this webinar, we’ll cover:

• Why a roadmap is a communication tool first, and what changes when you treat it that way
• How to generate buy-in and momentum through influence rather than authority
• The influence techniques Tami teaches executives for stakeholder management
• How to use the structure of a Now-Next-Later roadmap to set expectations and handle the “but when?” question
• How to read a room and frame a roadmap conversation so it lands
• What separates roadmaps that drive action from roadmaps that get ignored
• The meeting before the meeting-  what you should do before your roadmap presentation to make sure your roadmap presentation is successful

Why this matters for your product practice

Most roadmap advice focuses on the artifact: the format, the columns, the prioritization logic. Far less attention goes to the part that decides whether your roadmap moves the organization, which is how you bring people along with it. If your roadmap keeps getting questioned, reordered, or overridden, the fix is rarely a better template. This session focuses on the skill that carries the plan.