Product Management Webinar: OKRs
How to Set Effective and Outcome-Led OKRs with Tim Herbig
Watch our webinar with special guest, Tim Herbig, Product Management Coach, and Consultant, and host Janna Bastow, CEO of ProdPad and inventor of the Now/Next/Later roadmap.

About this webinar
How do you measure the progress of OKRs? How do you shift from Feature to Outcome focus? What is the secret to setting strong, effective, outcome-led OKRs?
Join Tim Herbig, Product Management Coach, and Consultant, and host, Janna Bastow, CEO of ProdPad, as they explore the secret to setting OKRs and examine real-world examples of what good and bad OKRs look like.
In this session, we’ll also explore:
- Pitfalls to avoid when becoming Outcome-led
- The ability to look beyond outcomes in OKRs
- How to measure the progress of your OKRs
- How to spot leading and lagging indicators
- And so much more!
About Tim Herbig
For more than ten years, Tim worked in various in-house and consulting roles as a Product Manager and Head of Product. He constantly challenged himself to make an evidence-informed way of working in industries like publishing, professional networking, and building Enterprise-level SaaS applications. He knows what it takes to balance large-scale product iterations with the scrappiness of a pre-Product-Market-Fit state.
Tim is on a Mission to help Product Teams find their path to focus on Outcomes by connecting the dots of Strategy, Goals, and Discovery. He wants to create a future where Product Teams can make real progress toward meaningful goals through self-determined and evidence-based decision-making.

Watch more of our Product Expert webinars
How to Prioritize Customer Needs with Dan Olsen
We all know that most new product initiatives fail. A big reason for this is that teams are often too focused on the solution they are building and aren’t as clear on the customer problem they are supposed to be solving. In this webinar we explore how to focus on solving customer problems and ensure new product initiatives succeed.
Product Roadmaps vs GIST framework with Itamar Gilad
We explore the pros and cons of two planning methods with their own inventors discussing preferred planning frameworks. On the one side, we have the new GIST framework, and its creator debating that it could in fact replace the traditional product roadmap. And on the other, we have the creator of the Now-Next-Later product roadmap that’s fast replacing the timeline roadmaps across the globe.
Building Impactful Products with Gabrielle Bufrem
Deciding what to build takes effort but how can you ensure you’re building it to success? What prioritization frameworks are actually useful and which just don’t hack it? Watch our webinar to find out!
The Secret to Product Positioning with April Dunford
How do you determine your product’s unique value? What do businesses often get wrong, when it comes to positioning? What’s the secret to positioning your product like a pro? Watch our webinar to find out.
Product Management in Practice with Matt LeMay
Watch our webinar, as we explore product management in practice – none of this in theory malarky, but actually getting into the nitty gritty of what the day-to-day life of a product manager actually looks like.
Dragon Thinking: Is your product strategy really up to scratch?
Join Lucy Spence, Product Director at Appvia (prev. Amazon.), as she explores how ‘dragon thinking’ might be holding back your strategy, and what you can be doing instead.
Product Panel Discussion: ADHD in Product
Join our product panel as they explore and share what it’s like for people with ADHD in the workplace, how they coped, share their stories and dive into the advantages and disadvantages.
The Darkside of OKRs with Christina Wodtke
Join Christina Wodtke, Product Expert and Author of ‘Radical Focus’ and ‘The Team that Managed Itself’, as she explores OKRs and how to create high performing teams.
How to Achieve Success using B2B Innovation Journey with Daniel Elizalde
Join Daniel Elizalde, Product Expert and Author of The B2B Innovator’s Map as he explores the B2B innovator journey and how it can help you to tame uncertainty and discover opportunities to develop products your customers will be eager to buy.
Prioritization Principles: How to Value Stack with Krishna Panicker
Join Krishna Panicker, VP of Product at Airbase explore Value Stacking and how it can help you to decide what opportunities to focus on next to achieve your overall goal.
Finding the Perfect Fit: Product Roadmap and your Product Backlog
Join Liz Love, Chief Commercial Officer at ProdPad, and Head of Product, Kirsty Kearney-Greig as they explore the difference between the product roadmap and the product backlog, and how to use them together to ensure complete transparency in your product processes.
How to Set Effective & Outcome-Led OKRs with Tim Herbig
Join Tim Herbig, Product Management Coach, and Consultant, and host, Janna Bastow, CEO of ProdPad, as they explore the secret to setting OKRs and examine real-world examples of what good and bad OKRs look like.
How to Build a Scalable Multi-Product Strategy with Ibrahim Bashir
Explore key concepts and metrics including KPIs, Flywheels, and S-Curves, and explore how to construct a scalable multi-product strategy.
Product Ops Bootcamp with Melissa Perri
If you want to learn and get to grips with Product Ops, we’ve got the Bootcamp for you! Watch Melissa Perri and host, Janna Bastow as they explore and dive into the world of Product Ops
Building the Dream Product Team from Scratch with Maggie Crowley
If you were to build a product team from scratch, what would you do? Who would you hire? How would you choose your tools? What would your process be? Watch our fireside chat with Maggie Crowley, Olympian and Head of Product at Charlie Health, and host, Janna Bastow, CEO of ProdPad
OKRs vs. Roadmaps Deathmatch with Bruce McCarthy
We kicked off the year with the deathmatch you’ve all been waiting for OKRs Vs Roadmaps – Who will win? Can they work together? Did John Doerr get OKRs wrong?
Culture Clash: How to Make Product and Engineering Work Together Effectively – David Subar
Watch special guest, David Subar, CTO, Chief Product Officer, founder, and managing partner of Interna, and host Janna Bastow, as they explore how to build a great product and engineering culture. They’ll also dive into why the two are so often out of alignment and how to correct it.
Uncover the Secret to Continuous Product Discovery – Teresa Torres
Watch Teresa Torres, Product Discovery Coach, speaker, and author of “Continuous Discovery Habits”, and host, Janna Bastow, as they explore frameworks and core metrics needed to achieve a sustainable approach to continuous discovery and get started on your product discovery journey.
Embracing Lean Product Development – Jeff Patton
What value are we creating and how are we measuring it? Join Jeff Patton, Veteran Product Manager and author of “User Story Mapping” to find out and explore lean product development practices, what teams are getting right and wrong about measuring their work, and how to really focus on the value that you’re creating.
The Path to Becoming a Better Product Manager – Petra Wille
What sets apart the good product managers from the great? Find out in this webinar with special guest Petra Wille, product leadership coach and author of “STRONG Product People”, and host Janna Bastow
Platform Product Strategy & Scaling Product Systems – Ezinne Udezue
Tap into a treasure trove of product insight in this webinar with guest, Ezinne Udezue, VP of Product Management at Procore Technologies and host Janna Bastow, CEO of ProdPad.
Create Your Killer Product Strategy – Ken Sandy
What’s in a killer product strategy that sets it apart? Take a look at examples from real-world companies and craft your next product strategy so that it aligns your stakeholders and motivates your team.
Using OKRs to Win at Work AND in Life – Jeff Gothelf
OKRs are the hot topic in every team around the world. Discover how to apply them successfully, both in your work life and to your personal development.