Product Management Webinar: How to Avoid the Agency Trap
How to Balance Discovery and Delivery Without Becoming an Agency
Wednesday, January 28 | 9am PST | 12pm EST | 5pm GMT
Somewhere between enterprise “must-haves,” revenue pressure, and sales-led roadmaps, product teams quietly drift into doing custom work instead of solving problems for their market. Watch Janna Bastow unpack how it happens and what to do before your roadmap turns into a client delivery plan.
Because here’s the truth: once you’re operating like an agency, discovery dries up, innovation stalls, and scaling becomes nearly impossible.
Join Janna and learn how to spot the drift early, reset your roadmap, and stay firmly in product-company territory where your team can actually thrive.
About this webinar
Most product teams set out to build something scalable… yet many quietly slip into acting like an agency. A few custom requests turn into commitments, the roadmap bends around client needs, and before long the team is delivering work instead of discovering problems worth solving.
Join Janna Bastow, ProdPad CEO and inventor of the Now-Next-Later roadmap, as she breaks down how product teams fall into the Agency Trap and how to pull your team back toward a healthier, product-led path.
Because avoiding the Agency Trap isn’t about rejecting client work altogether. It’s about protecting discovery time, keeping your roadmap strategic, and creating the conditions for real product growth.
In this webinar, Janna will show you how to spot the drift early, reset your product habits, and rebuild a roadmap that serves your company’s vision, not the loudest customer.
Join the webinar and learn:
- The hidden forces that push teams into agency mode (and how to counter them)
- How to use your roadmap as a diagnostic tool to reveal misalignment
- The fastest way to protect discovery time without slowing delivery
- What a healthy, discovery-led roadmap looks like in practice
- How OKRs and Initiatives anchor your team to strategy, not client pressure
- The essential steps to separate custom work from core product work
About Janna
Like many people in product, Janna became a Product Manager almost by accident after spending time in customer-facing roles that required liaising with technical teams. It was this intersection between product and customer that shaped her early approach and set the foundation for learning fast on the job.
As an early adopter of Product Management best practices, Janna has seen the discipline grow from an almost unknown role into a global profession. Along the way, she’s become one of the leading voices in product thinking, and regularly speaks at conferences around the world, sharing sharp insights and real-world lessons with product teams.
Today, Janna is the CEO and Co-Founder of ProdPad, an international product speaker, and the inventor of the widely adopted Now-Next-Later roadmap.
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