Product Management Webinar: CPO Strategies
Empowering Product Teams: How CPOs Turn Strategy into Outcomes
Tuesday, August 11 | 9am PST | 12pm EST | 5pm BST
A strategy only creates value when it changes where the company invests, what it prioritises and how teams make decisions.
For many organisations, that connection is weak. Strategic ambitions are agreed at leadership level, but by the time they reach product teams they have become projects, feature requests and delivery commitments. The company remains busy, yet it becomes difficult to see whether product investment is producing the customer and commercial outcomes the strategy was intended to achieve.
The CPO’s role is to create a clearer path from strategy to outcomes: translating company ambition into focused opportunities, aligning investment around the results that matter most, and giving teams the context and autonomy to determine the best way to deliver them.
About this webinar
Many companies have a clear strategy and capable product teams, yet still struggle to turn strategic intent into measurable outcomes. Roadmaps become lists of commitments, activity becomes confused with progress, and the connection between product investment and business results becomes difficult to see.
The CPO’s role is to close that gap. That means translating company strategy into explicit product bets, defining the outcomes each bet is intended to create, and ensuring investment is directed towards the opportunities most likely to move the business forward. It also means giving teams enough context and autonomy to discover the best way to achieve those outcomes, rather than simply delivering a predetermined list of features.
In this session, Matt Little will explore how CPOs can build an operating model that connects company ambition, product investment and measurable results. He will examine how leaders can create clear opportunity spaces, align teams around the outcomes that matter most, and use evidence from customers and delivery to decide whether to continue, adapt or stop an investment.
The result is not simply better product management. It is a company that can make clearer strategic choices, see whether those choices are producing the intended outcomes, and adjust before time and resources are wasted.
About Matt
Matt Little is CEO of ProdPad and has held senior executive and board roles across start-ups, scale-ups and global technology businesses. He has worked as a CEO, CPTO, chair, non-executive director and adviser, helping companies connect product strategy, technology investment and commercial ambition as they grow.
Earlier in his career, Matt was part of the founding team at the UK cybersecurity company ZoneFox and helped lead it through its acquisition by Fortinet, before taking on a global leadership role within the multinational business. He has since worked closely with founders, executive teams and boards across a range of technology sectors, and has been involved in five successful exits.
Watch more of our Product Expert webinars
How to Build and Manage AI Products and Features
Watch ProdPad Co-Founder and CTO, Simon Cast, for a deep dive into the practicalities of building AI products and features, whether you’re enhancing an existing product or launching something entirely new.
-
Because you’re worth it: How to show the ROI of your product work with Matt LeMay
Watch Matt LeMay, Product leader, Consultant, and Author of Product Management in Practice, and host, Janna Bastow, CEO of ProdPad as they get down to basics, to prove you and your team’s worth and show you how to demonstrate the ROI of your product work.
-
How Radical Product Thinking Can Transform the Way You Build Products
Watch Radhika Dutt, Founder of Radical Product Thinking, and host, Janna Bastow, CEO of ProdPad as they share how to break free from iteration cycles and focus on vision-driven product development.
-
How to Run a Product Launch: A GTM Guide for Product Managers
Watch Julie Hammers, Head of Product at ProdPad, and Megan Saker, Chief Marketing Officer, as they break down exactly how to lead the GTM process with confidence and run a successful launch.
