Product Management Webinar: Agent Workflows
Beyond the AI Basics: Create a Product Brain with Agents and MCP
Tuesday, September 8 | 9am PST | 12pm EST | 5pm BST
Join our VP of Product, Julie Hammers for a walk through how-to session and the workflows worth building.
About this webinar
AI gives you a fast result for almost anything. The quality of that work depends entirely on what it knows about your product, and by default it knows nothing. That’s why so much AI output for product teams reads like a generic template with your feature names dropped in.
MCP changes what Agents have access to. Connect ProdPad, along with the rest of your product stack through MCP and your AI assistant can work with your live roadmap, your ideas, your objectives, and your customer feedback, in context, without you playing copy and paste between multiple applications.
What you’ll learn:
- What MCP is, in plain terms, and why it matters for product teams specifically
- Setting up ProdPad’s MCP, step by step, including permissions and what your AI tool can and cannot touch
- Real workflows people are already running: pulling feedback themes, drafting ideas from evidence, prepping stakeholder updates, interrogating the backlog
- Where MCP fits alongside CoPilot PM, and when to reach for each
- How to choose between building an automation or using a MCP workflow
- Why this matters for your product practice
About Julie
For more than ten years, Julie Hammers has navigated the product landscape across SaaS, consumer, and enterprise software as a product leader. She has consistently delivered revenue-generating features in leadership roles at ProdPad, Help Scout, and as an early hire at both TaskRabbit and Zapier. Her expertise in scale-up strategy has helped teams transform complex challenges into elegant, customer-centric solutions.
Julie is passionate about bridging technical design with strategic product thinking. As VP of Product at ProdPad, she’s on a mission to help product teams build better roadmaps and make more informed decisions through the right processes, tools, and methodologies—embodying her philosophy of “Less Talk, More Rock” to drive meaningful outcomes that users truly love.
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How Radical Product Thinking Can Transform the Way You Build Products
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How to Run a Product Launch: A GTM Guide for Product Managers
Watch Julie Hammers, Head of Product at ProdPad, and Megan Saker, Chief Marketing Officer, as they break down exactly how to lead the GTM process with confidence and run a successful launch.
