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Product-Led Growth Masterclass

Putting your customers first and empowering them to understand the benefits of your product will lead to an increase in usage, feature adoption, and drive product growth. But what strategies can you employ to make sure you’re successful in staying customer-focused?

Watch our webinar with Wes Bush, CEO at ProductLed and bestselling author of “Product-Led Growth: How To Build a Product That Sells Itself” and host Janna Bastow, CEO of ProdPad and inventor of the Now/Next/Later roadmap to find out.

Wes Bush CEO and Founder of ProductLed

About Wes Bush

Wes Bush is the founder and CEO of ProductLed. He is the bestselling author of Product-Led Growth: How To Build a Product That Sells Itself and is one of the most sought-after product experts in the world.

After working for some of the world’s fastest growing companies in the world, today he trains teams around the globe how to turn their product into a powerful growth engine.

Wes also holds a Bachelor’s Degree in Global Business and Digital Arts from the University of Waterloo. A respected business consultant, Wes understands that flashy marketing and hard sells can’t replace the value a customer receives from an exceptional product. 

Key Takeaways

  • What is product-led growth?
  • Why is product-led growth rising in importance?
  • How do you build a successful product-led business?
  • What strategies can you employ to make sure you’re successful in staying customer-focused?
  • How to turn your product into your company’s growth engine.
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