For Product Leaders
You didn’t become a product leader to chase status updates
ProdPad gives you portfolio-wide visibility, evidence behind every prioritization call, and a roadmap your CEO understands without a 30-minute walkthrough. One connected system for your whole product org.
YOU’RE NOT IMAGINING IT
Leading product shouldn’t be this hard
Your roadmap deck is already wrong
You rebuild it every quarter and it’s outdated by week two. Nobody trusts it between updates.
Every PM works differently
Three PMs, three different formats for planning and prioritization. You can’t see across teams without asking each one.
“Why are we building this?”
You can’t answer it without digging through Jira, Slack, and a slide deck from last quarter. The reasoning isn’t connected to the work.
Stakeholders keep asking for updates
You’ve already given them the information, but it’s buried in a deck they can’t find or an email they didn’t read.
Prioritization feels political
The loudest voice or the most senior person wins. You don’t have the evidence to push back, even when your gut says they’re wrong.
Customer signal is buried
There’s feedback in Slack, Intercom, sales calls, and support tickets. You know there are patterns, but you can’t surface them fast enough.
Every ProdPad customer saves time every week
Most save 1-2 hours. Some save 8+ hours.
Multiply that across your product team, getting hours you back for discovery, research, and the actual craft of product management.
BEFORE & AFTER
Transform your Thursday afternoon
Before ProdPad
Your VP of Engineering asks when “that integration” ships. You open a slide deck, a Jira board, and a Slack thread to piece together the answer. Twenty minutes later, you remember the board update is due Friday and no PM has sent priorities in the same format. You stay late making yet another new deck.
With ProdPad
You open the portfolio view. The initiative is in “Next,” linked to two OKRs, backed by 47 customer requests. You forward the link. Friday’s board update is a shared roadmap portal that’s already current. You spend the afternoon on strategy, not status.
IMPACT FOR PRODUCT LEADERS
Lead with visibility, alignment, and evidence
See across every team
One portfolio view, every product line. Live reporting on backlog health, workflow progress, and objective coverage. Spot conflicts before they cost you sprints.
Connect work to strategy
Initiatives link to OKRs. Ideas link to feedback. The thread from customer pain to strategic outcome is always visible.
Defend
every decision
Customer evidence scores ideas automatically. When prioritization gets political, you have numbers.
ProdPad keeps the strategic conversation open. It drives the focus away from committing to feature delivery and towards what important problems we're trying to solve. It gives that ever-desirable feeling of calm and control, that you're not drowning in admin trying to tell the story of your strategy through static documents.
Katie McCann
VP of Product & Engineering | Prism Skylabs
The transparency it brings to the product process… we are able to use our ProdPad roadmaps to communicate about our initiatives and the outcomes and objectives they are related to, and anyone in the business can access that and stay up to date… The ability to link our objectives and key results to the initiatives we are working on keeps us focused and honest as a team.
Keji Adedji
Head of Product | Talis
Best thing about roadmaps is tracing an initiative all the way back through a piece of feedback that triggered the discovery. The best feature is embedding the roadmap directly into our website. Building in the open and sharing our plans with customers is game changing.
Philip How
Head of Product Management | Enable
Portfolio visibility
Catch conflicts before they cost you sprints
Open the portfolio view and see every team’s roadmap in one place. Spot overlapping initiatives across product lines in a Monday check-in, long before two teams burn two sprints on the same problem.
Product portfolio management with ProdPad
Stakeholder reporting
Get the board on board with your roadmap
Share a link to your published roadmap portal. It shows strategic themes, initiative progress, and connected objectives. When priorities shift, the portal reflects it instantly. No rebuilding decks. No 30-minute walkthrough to explain what changed.
Roadmapping with ProdPad
Evidence-based decisions
Back every prioritization with customer evidence
Sales is pushing a feature from a big prospect. You open ProdPad and see 14 other customers have asked for something similar. It’s already linked to an initiative in ‘Next’ and connected to your Q2 OKR. You share the evidence, confirm it’s on the roadmap, and the conversation shifts from ‘can we do this’ to where it fits. Customer needs, business goals, strategic priorities, and capacity are all visible in one place.
How ProdPad ties feedback to ideas
Team maturity at scale
Raise the bar for every PM on your team
ProdPad doesn’t just standardize process; it teaches good product practices. The idea canvas walks PMs through problem statements, target audiences, and success metrics before anything reaches development. The workflow enforces a consistent path from raw idea to validated initiative.
See how ProdPad fits your process
Team onboarding
Get a new PM contributing in their first week
They open ProdPad and see the roadmap, the reasoning behind every initiative, the customer evidence, and the objectives it connects to. No month-long context transfer. No repeating the same ‘why are we doing this’ conversation every week.
Include everyone with ProdPad
Decision history
Keep the knowledge that stays when people leave
Every idea captures why it was pursued or parked. Every initiative records its rationale, evidence, and outcome. Two years from now, when someone proposes something you’ve already tried, the context is there: what you learned, what changed, what worked. Your completed roadmap view shows what your investment in the product team actually delivered. ProdPad gets more valuable the longer you use it.
See how the completed roadmap works
AI built into your workflow
Give your whole team a shared AI brain
CoPilot PM knows your roadmap, objectives, feedback, and backlog. It drafts specs, summarizes feedback patterns, suggests initiatives aligned to your goals, and answers stakeholder questions using your team’s real data. Every PM on your team has access. Your data stays private and is never used for model training. It removes grunt work across the board so your team spends time on decisions, not documentation.
AI for Product Managers
Cross-org reporting
Reporting that answers the questions you actually have
How many ideas are in discovery across the org. Which objectives have too much work attached and which have none. Where things are getting stuck in the workflow. ProdPad’s reporting pulls from live data across every product. No more chasing PMs for updates. No more stitching together spreadsheets for the quarterly review. The numbers are always current because they come from the system your team is already working in.
See how reporting works in ProdPadCommon questions:
What smart product leaders ask before they start
- How long does it take to roll out ProdPad across my team?
Most teams are up and running in a day. ProdPad comes with best-practice workflows built in, so your team doesn’t need to design a process from scratch. Import tools bring in your existing roadmaps, ideas, and feedback. SSO and SCIM provisioning handle team setup automatically. This is the fastest rollout of any PM platform.
- What does it cost?
You only pay for the modules you use and the editors on your team. Everyone else gets full access as free contributors (execs, stakeholders, sales, CS, engineering leads) . They can view roadmaps, submit ideas, and add feedback without costing you a seat. Your price always reflects what you actually use, not your total headcount.
- What if my team has tried PM tools before and they didn’t stick?
Most PM tools fail because they require months of configuration before anyone sees value. ProdPad is opinionated by design: it guides your team toward best practices (Now-Next-Later roadmaps, evidence-based prioritization, connected feedback) instead of asking you to build a process from scratch. The methodology is built into the tool.
- Will Procurement & IT approve it?
We are SOC 2 Type II and Cyber Essentials certified. We’re also GDPR compliant and your data is hosted in the EU. We offer SSO, SAML, and SCIM provisioning. Your data is never used for model training (including CoPilot PM). We work with regulated industries including FinTech, MedTech, and government. See security and trust.
- Does it replace Jira?
No. ProdPad works with Jira, not instead of it. ProdPad handles discovery and strategy upstream. Jira handles delivery downstream. Two-way sync keeps both sides clean. Your engineering team keeps their workflow. Your product team gets a proper strategy layer.
- How do I get buy-in from my leadership team?
We can help with that. ProdPad includes shareable roadmap portals that let execs see strategy without needing a walkthrough. We also have a business case template and ROI framework to help you make the case internally.
- What support do we get during onboarding?
Dedicated onboarding support, live roadmap clinics, and a team that’s been helping product orgs roll out since 2012. Your trial doesn’t expire while you’re still evaluating, so you can move at your team’s pace.
The platform from the people who built the product management community
Janna Bastow and Simon Cast co-founded Mind the Product and ProdPad. They invented the Now-Next-Later roadmap and built ProdPad around six principles they believe every product team should follow. 3,000+ product teams have trusted ProdPad since 2012.
GET VALUE IN YOUR FIRST WEEK
You’re about to start leading with confidence
See all teams in one view
Every product line, every initiative, one screen.
Product Portfolio ManagementConnect roadmap to OKRs
Link initiatives to objectives. Show the thread in two clicks.
Learn more about ProdPad and OKRsGet stakeholders contributing
Invite them as free contributors. No per-seat cost.
With ProdPad, you only pay for what you needYour team ships every sprint. Make sure it adds up to something.
ProdPad gives you the visibility, alignment, and evidence to lead product strategy with confidence. Start with a free trial or book a demo to see how it works for teams like yours.
PRODPAD FOR YOUR WHOLE TEAM
See how ProdPad fits the way you work
Product Managers
One place for ideas, feedback, and roadmaps, connected to your team’s work in development and beyond.
See how PMs use ProdPadProduct Ops
Standardize how your teams do Product Management without becoming the bottleneck.
See ProdPad for Product OpsYour Whole Team
Unlimited stakeholders, from engineers to execs, all contribute to the product picture.
See ProdPad for teams