PRD Example: Best Practice Requirements in Action 👀
If you’ve ever Googled “PRD example” you’ve probably seen two extremes:
- Barebones, copy-paste templates that tell you what to write but not how to do it well.
- Monster-length requirement lists that feel like someone dumped Jira tickets into a Word doc and called it a day.
Well, good news – this is neither.
Instead, we’re going to walk through a fully fleshed-out Product Requirements Document for a fictional B2B SaaS product. This PRD example is based on our ready-to-use template, which you can download and use once you’re ready to create your own.
We’ve written this PRD example from the point of view of the Product Manager for this B2B SaaS tool. So let us introduce you to the product and the PM…
The fictional product is LearnSphere, an enterprise-grade Learning Management System (LMS). This PRD relates to a new feature the team are planning called Adaptive Learning Paths.
The author of this PRD is Maya Chen, Product Manager at LearnSphere. Throughout the PRD example, she’ll throw in some commentary, rationale, and tips on how to avoid the common pitfalls that sink PRDs in real life 😜.
But before we get into the PRD example – what is it and why do you need it?
What is a PRD Example?
A PRD example is a detailed, filled-out version of a Product Requirements Document that shows how to properly document the purpose, goals, requirements, and scope of a product or feature in a way that’s actually useful to your team.
Our particular PRD example uses a fictional LMS feature (as we’ve mentioned) to help you see what best practices looks like. But we’ve also focused on brevity – because, let’s face it, no one has time to read an exhaustive PRD example, or PRD itself!
There’s an art to getting all the most important information across in your PRD, in the shortest, sharpest way possible. We’re going to use this PRD example to show you how to do that.
Why do you need a PRD Example?
Simply put – so you know what good looks like! We don’t want you to be sitting there, writing up your PRDs, totally unsure if this is how you should do it, or if everyone else does it differently.
So whether you’re writing your first ever Product Requirements doc, or you’ve joined a new company and feel like it’s a good opportunity to change up your approach, or you want to onboard a new teammate and show them what you expect from their PRDs – use this PRD example to understand what best practice looks like.
Right, here goes…. Onto the actual PRD example. We’ve split the PRD into different sections, and we’ve even included some guidance notes for when you come to write your own PRD. Happy reading.
The PRD Example
Title:
Adaptive Learning Paths
Author:
Maya Chen, Senior Product Manager
Last updated:
August 5, 2025
Owned by:
Product Management Team
PRD Example – Section 1: Product Strategy
This feature idea aligns with LearnSphere’s strategy to become the most effective LMS for workforce upskilling in regulated industries. We differentiate by not just delivering content, but by optimizing learning effectiveness through AI-driven personalization.
Objective
Which overall Product Objective does this project contribute to? How does it align with the product strategy?
The overarching Product Objective that this new feature relates to is “Improve learner engagement and retention”. This feature supports this by removing the “one-size-fits-all” course progression and tailoring the learning journey to each user’s needs, skills, and pace, in the hope of increasing engagement with the course so learners, quite literally, stay the course.
Maya’s note:
We’ve had corporate training clients tell us completion rates tank after the first few modules. Learners either get bored because it’s too easy, or overwhelmed because it’s too hard. Personalization is the lever.
Product Goal / Key Results
Which product goal, key result, or target should this project help achieve? What are the measurable outcomes that are needed to achieve the objective stated above?
This feature idea aims to help us achieve the following Key Results, related to the above Objective:
- +20% increase in average course completion rate across all clients.
- +15% improvement in post-course assessment scores.
- +25% increase in learner satisfaction scores on end-of-course surveys.
Roadmap Initiative
Which section of your roadmap does this relate to? Consider including a link to your roadmap and the specific initiative for further context.
This Idea is part of the Personalization at Scale roadmap Initiative, currently in the Now column.
Pro tip: If you use ProdPad as your single source of Product truth – building out your PRDs within each Idea record – you can simply link the Idea to the relevant Roadmap Initiative and have it nested within the right card on your Now-Next-Later roadmap. Then whoever views your PRD can simply click into the linked Initiative to find out more
Personas
Which buyer or user persona is the project designed to help? Why are they the intended benefactor of this project? What are their goals, characteristics, and challenges?
Primary Persona:
- Corporate Learner (Employee) — Time-poor, goal-oriented, juggling training with day-to-day work. Wants relevant, appropriately challenging content without fluff.
Secondary Persona:
- L&D Manager (Client Admin) — Accountable for ensuring their teams complete compliance and skills training. Wants data they can act on and features that make admin life easier.
Maya’s tip:
Even if the feature is “for the learner,” the admin persona usually has the budget and decision power. Always factor them in.
Pro Tip: Again, if you’re using ProdPad to house your PRDs, you can simply click to add the relevant personas, meaning everyone reading your requirements has fast access to the full user persona profile.
Customer Feedback
What customer feedback has been provided to support the project? You don’t need to list every single piece, but include some of the common themes and a link to a list if needed
- 38% of NPS detractors mention “courses too slow / irrelevant to my role.”
- Multiple clients (Healthcare, Finance, Manufacturing) have requested adaptive learning in quarterly review meetings.
- Sales Team notes RFPs increasingly include “adaptive/personalized learning” as a required capability.
Pro Tip: If you use ProdPad – adding your PRDs within each Idea record – all the related feedback will automatically be linked to the Idea. So whoever picks up your PRD will get a clear list of all related feedback which they can click into for more detail.
ProdPad’s Signal tool will also automatically analyze the entirety of your customer feedback and summarize the themes. So, alongside all the related, individual pieces of feedback, you can add the relevant saved Signal to your PRD so everyone understands the broad problem to solve
Idea Description
Describe briefly the approach you’re taking to solve a problem with this feature idea. This should be enough for the reader to imagine possible solution directions and get a rough sense of the scope of this project.
We’ll introduce an Adaptive Learning Paths engine that uses performance data, quiz results, and engagement patterns to dynamically adjust the sequence and difficulty of course modules for each learner.
Pro Tip: If you use ProdPad, CoPilot can help you flesh out your Idea description with a click of a button. Just give it the idea title and it’ll generate a detailed description. Learn more about what CoPilot can do for you.
Problem Statement
Describe the problem (or opportunity) you’re trying to solve. Why is it important to your users and your business? What insights are you operating on? And if relevant, what problems are you not intending to solve?
Right now, every learner follows the same fixed course path. This leads to disengagement, low completion rates, and poor knowledge retention. It’s also a competitive gap — several rivals now offer adaptive features.
Value Statement
Describe the value that will be provided if the problem was solved. How does the value contribute to the overall objectives and goals of your product strategy?
By personalizing learning paths, we’ll improve learner outcomes, strengthen retention for clients, and position LearnSphere as the LMS leader in adaptive learning — directly supporting our growth and retention OKRs.
Target Outcomes
What does success look like? What metrics are you intending to move? Explain why these metrics are important, if not obvious.
- Higher completion rates.
- Better learner performance metrics.
- Improved client retention and upsell opportunities.
Success Metrics
What metrics will you be using to measure success for this project?
- +20% completion rate uplift (aggregate).
- +15% average score improvement on post-course assessments.
- +10% increase in enterprise renewal rates for accounts with Adaptive Learning enabled.
Actual Outcomes
What were the actual outcomes of this feature or project?
(To be filled post-release.)
PRD Example – Section 2: Functional Requirements
Behaviors
Outline how the new feature/functionality should work. If it’s a big piece, consider splitting it into sections, tackling each interaction point separately.
- System evaluates learner performance after each module and adjusts next module accordingly.
- Learners can opt to “challenge” a module to skip it if they pass a quick quiz.
- Admins can override paths for compliance reasons.
Rules / Examples
What are the rules and are there any examples of how the end results will work? If it’s particularly complex, then link off to external documentation.
- Compliance training modules cannot be skipped (regulatory requirement).
- AI engine recalculates path after each assessment.
User Stories
What does the user want to achieve? What is their motivation? What does the user want to see afteryou click on the button? Where do they go? What happens for different types of users or users with different permissions?
Remember, a good user story tells you what’s motivating the user, what problem they want to solve, and how they would use this product/feature.
- As a learner, I want the system to adapt the content difficulty so I don’t waste time on things I already know.
- As an L&D manager, I want visibility into the AI’s decisions so I can ensure compliance and quality.
- As a learner, I want to retake a failed module without having to restart the entire course.
Get 5 top tips for writing user stories
Designs
Include your prototypes in this section and organize these around certain user journeys/use cases. Show enough of a clickthrough where people can walk away with a reasonable understanding of how the product works. Also include links to final design files and any assets the development team will need.
- Wireframes showing learner dashboard with “Your Path” visual.
- Mockups of admin “Path Settings” interface.
- Figma link: [internal only]
Pro tip: If you use ProdPad, you can add your design files directly to your PRD – either as a file attachment, link or through our integrations with design tools like Figma, Sketch and more.
Acceptance Criteria
How will you judge whether the user story has been achieved? This can be a bulleted list of things like “User can see x” or “User can enter y.” Essentially, the acceptance criteria allow you to test and confirm whether the user story is working as expected.
- Learner path updates automatically after each quiz.
- Admin can view and export adaptive decisions log.
- System respects “non-skippable” flag for compliance modules.
PRD Example – Section 3: Release Technical Considerations
System / Environmental
What does the end-user environment need to look like for the project to work? Are there specific browsers needed? What are the required operating systems?
- AI module hosted within AWS environment; requires new microservice.
- Compatible with latest Chrome, Edge, Safari; mobile responsive.
Constraints
Are there any limitations to this project? Is there anything users may need to be aware of?
- GDPR-compliant data handling required.
- Feature must support multilingual courses.
Open Issues & Decision Log
You don’t need to have all of the answers at the stage of writing the PRD, so be sure to list out any issues that will need to be addressed as the team works on the feature or product. This should also be a place to keep track of any key decisions made, so people know that the discussions have happened and there’s a strong awareness of the tradeoffs.
- Decision: Using existing analytics engine vs building new — chose to build new for flexibility.
- Open: Threshold for “challenge” quizzes — to be finalized after beta.
PRD Example – Section 4: Release Planning
Release Date
To decide on your release date, review your key milestones and timing schedules. Remember not to restrict yourself to a rigid date too early, instead opt for a more flexible approach and focus on timeline horizons (e.g, Now, Next, and Later), or assign a month (which you can do with your Roadmap in ProdPad).
Targeting Q4 2025 “Now” bucket; soft launch to 3 pilot customers first.
Dependencies
What dependencies or assumptions are required for the release to be successful?
Requires completion of Assessment Engine upgrade (currently in QA).
Milestones
What are the key milestones that you need to hit before release?
- Beta designs signed off: Aug 30, 2025.
- Dev complete: Oct 15, 2025.
- Pilot launch: Nov 1, 2025.
Additional Information
- Competitive analysis doc available [link].
- Customer beta sign-up list in CRM [link].
Notes from Maya 😉
“This PRD isn’t the end of the story – it’s the conversation starter. Every section here is live in our ProdPad account so the Dev Team, Designers, and even Sales can see updates in real-time. Because if you’re still passing around static PRDs, you’re basically faxing your requirements.”
Why this PRD Example works
So there you have it. A best practice PRD example to show you what good looks like. Here’s why we think Maya’s PRD example nails it. This PRD:
- Connects to strategy (not just a wishlist).
- Quantifies success with clear metrics.
- Captures real feedback as the foundation.
- Makes room for decisions and unknowns – because no PRD is “done” before dev starts.
That’s what makes it a best-practice PRD, not just a filled-out form.
Now it’s your turn
A PRD should do more than tick boxes – it should tell the story of the feature in a way that guides the whole team to deliver value. Maya’s Adaptive Learning Paths PRD example does that by combining vision, evidence, and detail without drowning anyone in jargon.
If you want to build PRDs that are alive, collaborative, and always up-to-date – instead of static docs that die in email threads – you need to build them in a dynamic Product Management hub like ProdPad. Take a look at our live Sandbox and see what good looks like.
Interesting approach – particularly like the emphasis on problem definition over solution detail. The assumptions/risks section is something many PRDs skip but shouldn’t.
That said, this feels light on execution reality. Where’s the instrumentation spec? How do you handle tiered features across user segments? What about release sequencing and acceptance criteria?
The “one-pager” philosophy works for alignment docs, but engineering teams need more meat. I’ve found the sweet spot is your strategic thinking up front (problem, assumptions, success metrics) followed by detailed implementation specs that actually ship features.
Would love to see an example that bridges strategy and execution better – most PRDs fail because they’re either too abstract or too tactical (just requirements lists). The magic is doing both without creating a 50-page monster nobody reads.