Product Management Webinar: Product Strategy
Create your killer product strategy
What’s in a killer product strategy that sets it apart?
Learn how to craft your product strategy so that it aligns your stakeholders and motivates your team from real-world company examples.

About Ken Sandy
Ken’s a senior technology Product Management exec from the SF Bay Area including online education companies, MasterClass and lynda.com (Linkedin Learning).
He pioneered the first Product Management course offered in the Engineering school at UC Berkeley, which has over 400 PM alumni practicing in industry, and recently released “The Influential Product Manager – How to Lead and Launch Successful Technology Products” a guide to navigating the challenging collaborative aspects of the product manager’s role.
Key take aways
- Developing your product strategy doesn’t need to be time-consuming, complicated, or bogged down by organizational obstacles – here’s why.
- How to use three powerful frameworks—Strategic Pillars, the Kano method, and the KL-method—to define and articulate your strategy.
- Defining key themes and desired outcomes in a structured approach, which will empower you to prioritize the most important work for your team.

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Create Your Killer Product Strategy – Ken Sandy
What’s in a killer product strategy that sets it apart? Take a look at examples from real-world companies and craft your next product strategy so that it aligns your stakeholders and motivates your team.
Using OKRs to Win at Work AND in Life – Jeff Gothelf
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