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Regenerating ProdPad: roadmapping the biggest change we’ve ever made

Posted by Janna Bastow
August 8, 2014

I recently shared with you our plans for a regenerated ProdPad. As promised, here’s the first instalment in our story of how we’re product managing a new and improved product management tool.

How did the ProdPad Regenerated project come about?

When we first started building ProdPad, we developed and designed it as an internal tool. As two product managers we wanted something that would streamline our own processes and so we quickly built a basic platform using what we knew. We always knew a code upgrade would be on the horizons if we managed to scale ProdPad’s user base.

Scale it we have, and about a month ago we made a trip out to Slovenia to visit our technical team and discuss the details. It was only when we got talking (and spent time with everyone face to face) that the possibilities for what we could do with a complete rewrite became apparent. Within only a few days we took the decision to go for it and officially expanded the team, bringing the help of a professional UX person.

However, our rapid decision doesn’t mean that our changes are development lead. These conversations simply allowed us to reimagine the possibilities for our roadmap. Long sought goals such as improving the experience for reviewer users could be bumped up from future to current developments thanks to what we learnt from our technical team.

How did we know what would improve our user experience?

We collect customer feedback all the time. This feedback is tagged to ideas in our ProdPad account so that every potential change we discuss has a well-built out case. We go through a triage process every month to make sure we’re reviewing all feedback and staying on top of trends. We’d already notated ideas that were linked to cancellations or abandoned trials, giving us perspective on what was the most important. With an unbroken record of feedback and musings, we could share rich user and product requirements with our new UX designer.

So when it came to establishing the updates to be included in our rewrite we already had a good base to work from. On top of a more user-friendly interface, and speedier back end, we roadmapped the following as a packaged current term development:

  • A new Idea list and page that make it easier to develop and search ideas
  • New portfolios that are easier to edit and focus more heavily on roadmaps
  • Better integrated customer feedback with richer customer data
  • A tailored reviewer experience for greater accessibility to non-product managers

We believe that these changes will make ProdPad a much more adaptable tool across the entire team, a hurdle that we’ve identified time and time again in trial and post-trial adoption.

The ProdPad team are working on these updates as we speak – in fact I’m writing from our follow up visit to Slovenia to see the regeneration plan committed to mockups and code. Next time, I’ll fill you in on what we got up to here on our trip and how we took ideas from roadmap to build.

If you have any questions for me on ProdPad regenerated or our processes, drop them in the comments below or tweet me @simplybastow

And if you’d like to get onto the beta list for the new release, send us a message here

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August 9, 2014 9:33 am

Very excited to see ProdPad regenerated guys!

August 13, 2014 7:33 pm

I am excited to see how your process unfolds, and also excited for the new tools 🙂